For Young & Old
TVC Proof of Concept
Role: Producer
Responsibilities: Story development, casting, schedule/budget/crew management, first assistant director
Location: Sydney, Australia
A boy is transported into a world of flight when he discovers his grandfather’s toy airplane.
What if a toy could make you fly?
For Young & Old was incredible project that blended virtual and physical sets to create a TVC proof of concept. We collaborated as a team to blend these two worlds using a 10 meter volume screen and a location in West Sydney. The result a whimsical, heartfelt moment that showcased LEGO as a brand that could bring imaginations alive.
Director: Liam Coleman & Laura Turner
Producer: David Priestly
Cinematographer: Liam Coleman
Virtual Set Designer: Yordan Yankov
Production Designer: Nick Warburton
Editor: Liam Coleman
Composition: Gaba Wright
Sound Design: Nathan Turnbull
Gaffer: James Bartlett
Role: Producer & 1st AD | Project Type: TVC | Location: Sydney, Australia