For Young & Old

TVC Proof of Concept

Role: Producer

Responsibilities: Story development, casting, schedule/budget/crew management, first assistant director

Location: Sydney, Australia

A boy is transported into a world of flight when he discovers his grandfather’s toy airplane.

What if a toy could make you fly?

For Young & Old was incredible project that blended virtual and physical sets to create a TVC proof of concept. We collaborated as a team to blend these two worlds using a 10 meter volume screen and a location in West Sydney. The result a whimsical, heartfelt moment that showcased LEGO as a brand that could bring imaginations alive.

Director: Liam Coleman & Laura Turner

Producer: David Priestly

Cinematographer: Liam Coleman

Virtual Set Designer: Yordan Yankov

Production Designer: Nick Warburton

Editor: Liam Coleman

Composition: Gaba Wright

Sound Design: Nathan Turnbull

Gaffer: James Bartlett

Role: Producer & 1st AD | Project Type: TVC | Location: Sydney, Australia
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